If there’s a suitable word to describe 2020 it would be the word “shocking.” It would’ve been hard to have predicted what would 2020 bestow upon the world without divine intervention.

It is no surprise that the developments that changed the world had quite a huge effect on social media.

2020 was a turning point for social media as well, you can see details on our previous blog.

The developments of 2020 can allow us to know the trends of 2021.

Here are some trends that will persist and boom in 2021.

Activism

Pandemic-battling disagreements and lawmaking, social justice activism like the #BLM movement, U.S presidential elections, mental health advocacy, environmental advocacy, anti-war condemnations, and many other causes have seen a rise on social media, this will definitely persist.

Make sure your brand has an identity and an opinion to actually be able to engage with the audience you are speaking to. Studies show that having an opinion, and an animate identity will cause a significant rise in engagements thus success. Speaking up is not always enough, you have to engage in the protest or join the call to action like donating.

 

 

 

 

 

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A post shared by Ben & Jerry's Australia (@benandjerrysoz)

Humorous Content

What is a better way to ease all the hardships and challenges of the past year other than humor?

We talked about identity and its importance in the previous section, humor will for sure display your brand’s identity.

Podcasts

Yes, get on the trend. Podcasts are on the rise. 55% of US citizens listen to Podcasts, so marketers are expected to engage in more traditional marketing strategies. Even Kim Kardashian is on the trend with Spotify.

Humorous Direct Messaging

In order for your followers to have a sense of connection with your brand, you have to have the doors of direct communication open. Do not be very formal in the DMs if a follower is asking a genuine question.

DMs are not as serious as emails. Reply with emojis, memes if possible. Make your DMs a one-on-one conversation. Start a dialogue with your followers.

However, do not abuse this advice.

 

 

 

 

 

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A post shared by Vogue Australia (@vogueaustralia)

 

Instagram Filters Create

a custom filter that reflects your brand, make sure your filter is recognizable and identifiable.

Going online

Yes, social media is online, social media can not go further online, but everything else will go online. Social media will only expand as the pandemic continues and the importance of online marketing, online presence, and social media in general. Award shows, concerts, talk shows, classes, political campaigns, and more are taking a remote form, and the most traffic coming from social media streams.

The Ellen DeGeneres  Show, US presidential campaigns, Global Citizen concert, and so on have taken a remote approach, and most likely will continue to do so for a while. Even America’s biggest event the Super Bowl will have its halftime show and the national anthem performances will reportedly be shot in studios and streamed online. T.V entertainment switched to online, schools are shifting online, sellers have overpopulated online platforms.

Ellen has been using an online-connected virtual crowd at her studio for her new season of The Ellen DeGeneres Show. So if you haven’t yet, join social media creative marketing NOW before you get lost in traffic.

Go Live

Even NASA is going live on Youtube, what’s your excuse for staying away from creating live content online. You can go live on every platform. Live streams allow your audience to directly engage with you on the spot.