Top 10 Social Media Trends 2023
1. Customer experience will get even more social
Brands must expand the role of customer experience - from support to education, and even sales. The idea is to offer assistance, details, or answers as quickly as possible, and social media makes it feasible for corporations to do just that. People will gravitate toward the convenient channel for them and it's up to the brand to be there.
Expect more companies to develop specialized in-channel social media support channels in 2023 so customers can contact them on any platform.
2. Personas are over, you will think ‘communities’
A radically different type of customer was left behind by the pandemic and its effects. One quickly adapts, developing a fresh set of motivations and interests. Since consumers are becoming too unpredictable to categorize, persona marketing will no longer be effective.
In 2023, marketers will target their larger brand communities rather than individuals. To foster genuine connections and user-generated content, brand communities will involve influencers of all sizes. This will be made possible by private social media services like Discord, Signal, and Geneva.
Brands will begin to comprehend these community ecologies in 2023.
3. Social commerce will rise and fall
Social commerce is still getting its bearings, just like influencer marketing was a few years ago. There is tremendous room for expansion, and with the post-pandemic uptick in digital growth and the rising cost of living, there will probably be more demand. Consumers will be more open to trying out new purchasing avenues if they can afford them.
In 2023, there will undoubtedly be potential for businesses to increase their social selling capabilities, but they must carefully examine their market and platform.
4. Decentralized social networks will be the next big thing