Instagram introduced “Guides” for creators to compile resources initially “focused on well-being tips. Like how to look after yourself, maintain a connection with others, or manage anxiety and grief during COVID-19.”
After seeing the community’s response and requests for increased availability, Instagram expanded Guides to everyone and made them easier to create.
How to create guides? Here is a step-by-step instruction:
- Go to your profile
- Click on the “+” on the top
- Choose “Guides”
- Decide Which category best fits your planned guide
- Start choosing posts (your own or saved ones)
“Instagram Guides” is a relatively new tool/feature on Instagram that is commonly described as Instagram blogs. This feature allows you to make your content’s shelf life longer. The creative possibilities are limitless, and brands are just beginning to tap into their potential.
This feature can be accessed from your profile page and allows you to compile similar content into one and longer-lasting and well-organized manner. You can choose posts of similar and valuable content to be piled into one guide.
Here are four ways businesses can benefit from guides.
1. Monthly Recaps
Showcasing your monthly projects, collaborations, announcements, and every relevant post in one guide can give your followers/clients an easy way to revisit and have a clear recap of everything they need to know.
2. Instructing Your Clients (How-to)
If your business is a product-based company and you receive frequent questions about how to use your product or when to use it, you can compile all of your explanatory posts in one guide with clear text-instructions.
These compilations will help your clients easily access their needed information without going through the hassle of scrolling through your feed to find what they are looking for.
3. Showcasing Products
by using "Instagram Guides" you are allowed to illustrate your items in a perfect way. This will help you to curate a product guide that is well organized and compiled. You can arrange your guide based on your target, relevance, release date, best-sellers, and so on… Using "Instagram Guides" you are allowed to illustrate your items in a perfect way. This will help you to curate a product guide that is well organized and compiled. You can arrange your guide based on your target, relevance, release date, best-sellers, and so on…
4. Resourcing
If you care to provide resources you have and/or highlight resources from others you can easily compile the content you want your followers to see in one place. Now go make the most use out of what Instagram has to offer for your business.
Click here to learn how you can use Instagram stories for your business's benefit.
About Bobolink
Bobolink is the master crafter of strategic and creative marketing services. We deliver an impressive, memorable and unique experience, thanks to an avant-garde thought process coupled with the implementation of the latest technologies. We adopt a user-centered approach to bring business to life.