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March is a month dedicated to celebrating women; with International Women's Day falling on the 8th, and Mother's Day on the 21st.
This year on International Women's Day, celebrity makeup artist Hala Ajam launched #BeautyIsIn; a campaign dedicated towards empowering women from allover the world.
#BeautyIsIn was a collaboration between Ajam and a host of regional and international renowned makeup artists.
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The campaign kicked off with a video that included 17 Lebanese male & female makeup artists, dedicating empowering messages to women.
We wanted to shed light on the word "Beauty", so we created a campaign that was powerful and engaging.
We asked each makeup artist to tell us what "beauty" meant to them.
As soon as the photos went online, a viral social media movement kicked off.
Hundreds of people started sharing their photos using the hashtag #BeautyIsIn, while filling in the blanks.
The campaign reached more than 1.5 million impressions worldwide, with organic media and influencer's support helping the campaign go viral.
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