Gulfood, is the world's biggest annual food & hospitality show, which happens at the Dubai World Trade Centre every year.

And as is the case every year, one of our favorite clients which we hold very dear to our hearts, IFFCO, participated in the event. Established in 1975, IFFCO is a United Arab Emirates based business house, which manufactures and markets a well-integrated range of food products.

With one of the largest display areas at the expo (a whopping 25 meters in length!), IFFCO went really BIG this year! You couldn’t miss their colossal stand. The preparation for the expo started months prior to the event. Bobolink was assigned with designing and developing all collaterals for Pristine, a brand under IFFCO, including product guides, packaging for the various lines of products, stand posters, and so on.

We created a fresh, modern and colorful identity which ran across all elements, adding a touch of consistency in terms of look and feel.

One of the items we worked on was the Pristine product guide, which included information about the various products and SKUs under Pristine, segmented by category. The result was a fresh, appealing design which received excellent reviews from both the client and expo visitors.

The packaging created for products under Artisanal American Delights, a new range of products, was another tremendous success. Combining modernity, with color and a pinch of fun.

Overall, the work developed by Bobolink was greatly appreciated and well-received by IFFCO, something we are extremely proud of.

Now on to next year!