To keep up with the competition on social media, businesses need to stay up to date and aware of every new trend.
We surfed the web and got you the 5 most creative social media trends for this year:
- Plan your Instagram feed beforehand
- Use video subtitles
- Feature similar brands in your posts
- Use Animated Instagram Stories
- Use filters
1- Plan your Instagram feed beforehand
A consistent, perfectly planned Instagram feed is a “Golden Card” for any brand. Many brands and influencers are planning their Instagram feed beforehand by using multiple apps to create a visually strong feed.
It’s true that planning your Instagram feed ahead of time requires a tremendous amount of work and scheduling. However, when users go to your profile , the first thing they'll notice is your Instagram aesthetic and follow you on that basis.
2- Use video subtitles
Nowadays, 85% of social media users are watching videos with sound off, which is highly challenging for brands to transfer their message without actually saying anything.
Luckily subtitles are here to help us get our message through even when the sound is off.
Moreover, this method can help engage your viewers and improve your retention rates.
Also, it’s highly useful for people who suffer from hearing problems.
Caption this is a useful tool in this case since it derives the subtitles automatically.
3- Feature similar brands in your posts
Nowadays, many brands are collaborating with similar or affiliate brands in order to get higher reach by showcasing their products to a new audience and showcasing new contextual “lifestyle” that your audience can benefit from.
In order to know which brand you should collaborate with, you should have an idea about which products are popular with your audience and that would fit into your own brand guidelines.
4- Use Animated Instagram Stories
Instagram stories became the game changer of social media. Majority of users are exposed to stories more than posts. And the latest trend is the “Animated Instagram Stories”.
A useful app to create an animated instagram story is “Mojo” where you only have to upload your content and select the animation.
5- Use Filters
Majority of influencers edit their photos by changing colors and adding several elements to it. One filter that is being used the most is the “Vintage” filter.
One application we love is Meitu app, perfect for turning your pictures into vintage polaroids or adding a whole bunch of grain inspired filters.
There you have it, the 5 latest trends on social media!
Tune in soon to get the latest of everything social media!