We constantly try to tell a different story with every project that we work on at Bobolink. When we were approached by the children’s daycare in Qatar, Giggles , we thought about how we can take the essence of the brand and translate it to audiences with the revamping and rebranding of their corporate identity and online presence.
Giggles is an upscale daycare in Qatar which really cares about teaching children communication, creative, and reasoning skills, but is a bit more on the ‘high-end’ part of the scale. We really wanted to reflect, through their new identity, a sense of this refinement and sleekness, but also keep the spirit of childish playfulness alive. Focusing the color tones on electric mint and sky blue, we were able to create a fantastical gradient of humor and diligence. The cherry on top was bringing the brand to life with our animations which further helped translate the brand.