We have mentioned in previous blogs that video marketing is one of the biggest marketing trends of 2021, and here we are, mid-year reaffirming this statement.

Video marketing is here to stay. The Covid-19 pandemic has increased people watching videos online and shifted most of our activities to online platforms, which in fact mostly work on a video basis.

In this blog, we will talk in numbers about the marketers’ point of view on video content, and the preferred length of videos to post on social media.

Wyzowl's annual video marketing report suggests that marketers’ percentage who used video content in 2020 was 85%, and the percentage of the same variables this year is 86%.

A similar increase in the conviction within marketers who regard video content as a very important part of their 2021 marketing plan was seen.

93% of marketers in 2021 believe videos are a very important part of marketing, compared to 78% in 2015.

About 8/10 of marketers believe that video marketing brings in a better ROI compared to other visual means of marketing.

The ROI types differ from lead generations to engagement or any target set by the marketing team at the point.

So one might ask what are the suggested video posts’ lengths on social media? We have the answers.

Instagram:

According to Hubspot our minds process visuals 6000 times faster than text, thus the preferred video length for  Instagram is a brief 30 seconds.

Twitter:

Twitter’s most engaged with video posts on average are no longer than 45 seconds.

YouTube:

YouTube is the preferred platform to spend time watching videos, but the preferred length for a video is a little above 2 minutes.

Facebook:

Hubspot found out that Facebook’s most engaging videos are on average 1 minute long.

Tiktok:

It is almost safe to say kids these days have their full attention on a Tiktok video for 17 seconds.