As the current situation of social distancing during the times of Covid-19 is imposing a new way of handling life.

Quarantining in the safety of our homes has shown many positive effects from increase in family bonding time to a total cleansing of the world.

Adapting a new strategy to your Instagram is also possible, we will be giving you all the tips you need to increase your Instagram presence and engagements during the social lockdown by showing the possible ways Instagrammers and businesses are adapting.

1-Go Live

Instagram live streaming service provides you a platform to directly engage with your followers and have a genuine connection with them.

A-list musicians are taking Instagram live to give live acoustic mini concerts for fans to be entertained. The list includes Chris Martin, John Legend, Garth Brooks…

 

 

 

 

 

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A post shared by Coldplay🌙☀️ (@coldplay) on Mar 16, 2020 at 5:21pm PDT

Miley Cyrus took Instagram live to start a talk show called “Bright Minded” where she goes live with guests and talks about issues, and engages with fans.

We can name drop Elton John, Demi Lovato, and Selena Gomez to her credit.

 

 

 

 

 

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A post shared by Miley Cyrus (@mileycyrus) on Apr 2, 2020 at 9:02pm PDT

2-Post DIYs

People in lockdown are eager to learn new skills in order to spend their time more efficiently.

People have taken social media to learn new skills, and of course what better opportunity for creators and pages to increase their engagements?

Start posting DIY (Do It Yourself) videos related to the service your page offers or a skill you yourself have.

Here is how models are taking this concept and inducing a satirical factor to DIYs recreating famous haute couture looks.

Take a look at Sydney Pimbley recreating  a look from John Galliano’s Maison Margiela fall 2017 haute couture show using materials from home.

3-Start Challenges

Challenges started trending on Instagram as soon as the world went to lockdown.

For challenges to go viral, you need to add the factor of tagging others for participation.

Challenges that are trending include “Until Tomorrow Challenge” where people post an embarrassing picture of themselves and tag people to do the same.

Also the “Draw Something Challenge”. Pick up something related to your business or instagram persona and start a challenge for people to engage in and tag others for participation.

One essential thing you should not forget is to have a branded hashtag for the challenge.

4-IGTV

Instagram TV is a relatively new feature where users can post videos longer than 1 minute.

You can use this feature to introduce and explain new products, or to share thoughts, or simply post longer videos.

Chefs have taken this feature where they can showcase their recipes and how they make their dishes and present it to their audiences.

So all you have to do is find what you have to offer and teach and go ahead and post about it.

And here is one last tip. Be creative and keep it all in fun, and you’re ready to go.