How to Use LinkedIn Hashtags in 2024 

 

Hashtags that work on other sites may not apply on LinkedIn. Here’s how to build a LinkedIn hashtag strategy that will help you grow.

 

LinkedIn, the world's largest professional network with over one billion users, provides a platform for individuals to connect, learn, and engage with content and thought leaders. Utilizing hashtags on LinkedIn enhances visibility and facilitates networking. Understanding which hashtags to use, how many per post, and exploring other ways to leverage hashtags are important strategies for maximizing presence on the platform.

 

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top LinkedIn hashtags of 2024.

 

First off, watch this video to find out everything you need to know about LinkedIn hashtags, how to use them, and how to use them well:

2024 LinkedIn Hashtag Strategy: everything you need to know  

What are LinkedIn hashtags?

On LinkedIn, hashtags are sequences of letters or numbers without spaces, following the # symbol. For instance, both #thisisahashtag and #ThisIsAHashtag represents the same concept functionally. However, the reasoning behind capitalizing each word will be elaborated upon later.

LinkedIn hashtags are like labels for your content, helping it gain more views, clicks, and connections. When you click on or search for a hashtag on LinkedIn, all posts with that tag appear. For instance, see how Hootsuite’s Director of Social Impact uses LinkedIn hashtags to categorize her post and broaden its audience reach.

Eva Taylor on LinkedIn: #upliftforsocialgood #nonprofits #socialmediamarketing | 12 comments 

 

She has labeled this post with the program's title (#UpliftforSocialGood), its target audience (#nonprofits), and the subject matter of the post (#socialmediamarketing). 

Why use hashtags on LinkedIn?

LinkedIn hashtags are multifaceted tools that can aid in networking, expanding reach, fostering community, and promoting events or products. While they primarily increase visibility for social media marketers, their value extends beyond mere exposure.

Get noticed

LinkedIn users typically join the platform to connect with peers or explore job opportunities. Using LinkedIn hashtags can significantly boost visibility for your content, whether you're aiming to expand your network, attract followers to your company page, or recruit talent. While capitalizing on trending hashtags can yield substantial views, it's essential to carefully consider whether they align with your brand and content strategy before jumping on board.

Research your audience

Monitor hashtags relevant to your audience's interests to understand their preferences and track your competitors' activity. Following hashtags is a free and straightforward method to gain valuable insights into your target audience and stay updated on your competition.

15 top LinkedIn hashtags in 2024

Identifying top LinkedIn hashtags involves considering relevance to your content and industry, not just popularity. A blend of widely-used and niche-specific hashtags is ideal for maximizing reach. Explore trending hashtags below to find ones suitable for your posts.

#innovation (38,379,205 followers)

#management (35,562,984 followers)

#digitalmarketing (27,070,433 followers)

#technology (26,137,987 followers)

#creativity (24,901,129 followers)

#futurism (23,402,629 followers)

#startups (21,168,624 followers)

#marketing (20,160,243 followers)

#socialmedia (19,634,079 followers)

#socialnetworking (18,978,383 followers)

#motivation (15,758,779 followers)

#personaldevelopment (14,656,952 followers)

#jobinterviews (14,289,264 followers)

#sustainability (13,239,284 followers)

#personalbranding (10,430,219 followers)

How to come up with hashtags for LinkedIn

Creating hashtags for LinkedIn doesn't need to be a mysterious process. Here are some methods you can employ:

Hootsuite’s AI hashtag suggestion tool in Composer

Hootsuite provides a built-in AI-driven hashtag suggestion tool within its Composer feature. This tool examines your post's content and suggests relevant hashtags, thereby enhancing the post's visibility.

 

 

Hootsuite's Composer feature includes an AI-powered hashtag suggestion tool. It recommends relevant hashtags based on your post's content, simplifying the process of hashtag selection.

Good old-fashioned manual research

You can conduct manual hashtag research by examining your competitors' hashtags, popular industry hashtags, and trending post hashtags on LinkedIn.

Analyzing popular posts in your industry

Examine the hashtags present in trending posts within your specific field. Take note of recurring hashtags and assess their potential relevance to your own content.

 

Competitor analysis

Observe competitors' LinkedIn posts for hashtag strategies and engagement levels to inform your own approach.

LinkedIn hashtag pages

LinkedIn users can follow hashtags to explore related content and engagement levels, aiding in the emulation of successful posting strategies.

 

Using LinkedIn’s search feature

By entering a keyword into LinkedIn's search bar and selecting the Posts tab, you can discover the hashtags used in relevant posts. This method can reveal niche-specific hashtags that you may not have previously considered.

Best practices for using hashtags on LinkedIn

Capitalize each word

When using hashtags composed of multiple words, it's advisable to capitalize the initial letter of each word. For instance, rather than using #socialforgood, opt for #SocialForGood.

 

Capitalizing hashtags not only enhances readability for all users but also plays a crucial role in improving accessibility, especially for blind and visually impaired individuals who rely on screen readers to navigate web content.

 

https://www.linkedin.com/posts/writers-block-solutions_made-by-women-doordash-monday-girl-activity-7175529692429500419-wwjD?utm_source=share&utm_medium=member_desktop 

Place hashtags at the end of your post

Ensure your main message stands out; prioritize it over hashtags. LinkedIn's feed displays only a snippet of posts, so be mindful of space when crafting your content.

 

https://www.linkedin.com/posts/cchristison_beyond-ai-exposure-which-tasks-are-cost-effective-activity-7155687474889920512-bPfN?utm_source=share&utm_medium=member_desktop 

LinkedIn's algorithm considers both keywords and hashtags to understand post context. However, hashtag placement doesn't influence post visibility. It's recommended to prioritize capturing attention with the main point rather than placing hashtags at the top.

Use both general and niche hashtags in each post

LinkedIn advises using a maximum of 3 hashtags per post, although there's no strict limit. It's best to strike a balance by including 1 or 2 general hashtags and 1 or 2 specific ones to maximize post visibility without appearing spammy.

Here’s what that looks like:

https://www.linkedin.com/posts/cchristison_17-not-so-secret-social-media-video-tips-activity-7178135373301129216-Xxvn?utm_source=share&utm_medium=member_desktop 

 

The post aims at social media managers, particularly those seeking productivity tips. While general hashtags are viable, the focus is on targeting specific subsets, like video content creators for platforms such as TikTok and Reels.