2020 has taught us a lot and it definitely made businesses reconsider their marketing budget division.

Brands started investing their time and money on social platforms like Instagram, Facebook, and Tik Tok. However, the majority of the brands forgot one key platform named “Pinterest” to boost their sales and build awareness.

Pinterest is a forum you may want to consider when deciding on the components of your social media marketing plan.

What is Pinterest?

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, you'll always find ideas to spark inspiration.

When you discover Pins you love, save them to boards to keep your ideas organized and easy to find. It's important to remember that Pinterest has both personal and business accounts.

A business account gives you access to Pinterest Analytics as well as other features including a visual search tool, a native video player, and the ability to run Pinterest ads if you want to, making it suitable for marketers.

Now that we know what Pinterest is all about, let’s dive into business.

Here are 4 ways to nail your marketing game on Pinterest.

Diversify your Content

The majority of users on Pinterest prefer visual content. This makes Pinterest a particularly effective platform for disseminating all forms of material, including written blog content. Users can click on live links, unlike on Instagram.

Pinterest Boards

Pinterest boards are where you share content. Boards save all of your Pins and distribute them to your followers for them to discover. You can create as many boards as you want, and they can be grouped into themes, suggestions, plans, or different forms of inspiration to help your audience find the information they need.

Build a Community

Online networks pit like-minded individuals together and act as useful business centers. With a Pinterest network, you would expect your followers and fans to connect with your boards, consume your content, and visit your website, resulting in increased traffic. How to build that community?

Below are 4 steps you need to do:

• Follow accounts relevant to your business.
• Feature your Pinterest account on other social platforms.
• Use hashtags and keywords in your posts to improve SEO and allow users to find you.
• Start a Pinterest Ad Account and start experimenting with Pinterest Ads

Educate Users

Like other social platforms, people are craving something new to learn about. Pinterest is a great educational platform given its diversity in types of content.

Below you will find different ways to educate users:

• Study your buyer personas and analyze what type of content they would be interested in.
• Ask your audience if they are interested in your content and what they would like to see.
• Keep an eye on your competitors’ Pinterest profiles.
• Investigate the public boards of your followers to have a better idea of what they like.

Drive Traffic to your Website

Unlike Instagram, Pinterest helps you to connect your visual material to your website. You will use this function to post both written and visual content while still directing visitors back to your website. This is an effective complement to the campaign and it will also increase web revenue. Often brands use Pinterest to share content when showcasing product photos.

You'll be able to quickly push traffic from one of your web pages straight to your Pinterest profile, allowing your leads and consumers to start browsing your content in seconds.

Pinterest is here to stay and being present on it will support your brand in various ways.

Now it’s your time to start your Pinterest journey! Stay tuned for our next blog where we will discuss the “Pinterest Marketing Strategy”.