Last week, renowned makeup artist Hala Ajam launched the #MyUniqueBeauty social media campaign which aims to empower young girls & women by posting unretouched photos of themselves using the hashtag #MyUniqueBeauty.
They were also asked to discuss how their selfies are spreading the message of "bringing realness" back to social media.
The campaign's reach exceeded more than 1 million users worldwide.
Here's a quick numeric recap.
Posts:
Reach: 1016287
Impressions: 1256814
Stories:
Reach: 353234
Impressions: 428962
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