Each month, more than two billion active users are on Facebook and one billion on Instagram. Advertisers are quickly learning the importance of reaching their consumers via social media.
With the increasing number of people checking their notifications daily, marketing on social media platforms became highly important in order to achieve success for your business.
Why did Social Media Marketing replace traditional marketing?
Social media marketing has increased through the years because you can:
1- Reach your target audience
2- Engage existing and potential customers
3- Build brand loyalty
4- Increase website traffic
5- Drive sales at a cheaper cost and more effective way than traditional marketing.
Hence,social media campaigns have become a key marketing technique for businesses.
With this increase, businesses who don’t have a presence on social media are already missing out.
How to set Marketing Goals for Social Media?
You should bear in mind specific SMART goals when planning a social media advertising campaign to ensure that your work is as successful as possible. Moreover a social media marketing campaign helps your business in the following ways:
Refines brand awareness
Through sharing your ads on a variety of platforms, your company will increase brand awareness through social media. You can also use different hashtags and provide opportunities for followers to share theirs with their friends. Also, It doesn't take much time to boost your brand awareness through social media. In reality, by investing just a few hours a week on social media you can increase your products’ awareness.
A good example of using social media marketing to raise brand awareness is
“Beauty is in” campaign by
Hala Ajam, dedicated towards empowering women from all over the world.
#BeautyIsIn was a collaboration between Ajam and a host of regional and international renowned makeup artists.
As soon as the photos went online, a viral social media movement kicked off. Thousands of people started sharing their photos using the hashtag
#BeautyIsIn, while filling in the blanks.
The campaign reached more than 1.5 million impressions worldwide, with organic media and influencer's support helping the campaign go viral.
Engage with your audience
In all forms of advertising, engaging with your audience is crucial.
The good news is that social media has made it possible to communicate with potential customers anywhere and anytime in the world.
When you're working on a social media marketing campaign, you want to interact with your audience by basic engagements like follow or like and through a related post which gives them a sense of your brand or products in some way.
Nutella is a business that succeeded in communicating with its customers through customization. Millions of Nutella jars with different label designs have been launched in Italy in February 2017. A limited-edition range of the famous chocolate spread was published by food manufacturer
Fererro and produced through the use of innovative technology. The marketing campaign was named "Nutella Unica" (Unique Nutella) with the goal of "making every hazelnut spread jar as unique and expressive as the citizens of Italy," and a video conveyed this message.
Increase website traffic
Social media is an ideal way to boost traffic to your website. Simply adding your website link to your bio, helps guide visitors to your website where they can learn more about your company or a specific product.
Customers have little patience, and they quickly lose interest. You can avoid confusion by including the URL in your bio and keep things simple for your potential customers.
You may simply add to your actual social post a website or landing page URL.
Generate leads
Marketers want their products and brand to excite consumers. If a company is able to do this effectively, profits will most likely rise.
Social media campaigns are a great way to get people excited about new products because they are capable of sharing them using photos, videos to get the word out.
KitKat is undoubtedly Japan's most popular chocolate brand, simply because the name sounds like kitto katsu, a traditional Japanese word of good luck. As such, Kit Kat is usually given to school kids taking their exams as a surprise, or anyone who just wants a little boost of luck.
Social Media marketing campaign is crucial to achieve success for your business.
Stay tuned for our next article to know how to create your own Social Media Marketing Campaign.
