1 - Introduce yourself:

Serge Trad, Creative Director at Addmind Hospitality Group, leading F&B company in the MENA region, motherbrand of WHITE Dubai, world’s 20th club. I blog on espressopatronum.net, mostly about food and travel, and I dedicate my Instagram to making my basic iPhone travel photos, insta-worthy. I also consider myself a very big Potterhead (Harry Potter fan).

2 - Which artists inspire you and why?

Takashi Murakami, Banksy, Jessica Walsh & JK Rowling.

3 - What’s the most important thing to know about you? (3 most important things, not necessarily related to work)

Work, family, making time for self-care.

4 - What qualities and skills should a designer have?

Patience and perseverance. Designers tend to lose patience and react abruptly when asked for anything that goes against their personal design views. I believe in our time and day, the world is very much service-oriented, and having patience and a “thick skin” are key for career growth.

5 - What are you most proud of?

I’m not proud of any specific project in particular, I just feel really grateful to see my hard work put to good use on brands that have acquired international recognition. It taught me that with a little bit of planning and perseverance, anyone can reach all of their goals.

6 - What advice would you give for a young designer?

As Winston Churchill said “success is going from failure to failure with no loss of enthusiasm”. I invite young designers to learn more about perseverance as it is the only way out of our stressful world.