Social media is constantly changing and it is hard if you are a social media marketing manager to understand how social media is changing the game.
We are going to break down the top 5 social media marketing trends of 2019 that are completely changing how we look at social media.
1- Augmented Reality:
AR is already being implemented in small ways, but it is leaving a significant impact that will last well into the future. In fact, it is estimated that the AR and VR markets will surpass $298 billion by 2023. The most obvious example are Snapchat’s facial filters.
2- Focus on Generation Z:
Generation Z is starting to enter the workforce, which means they have money to spend. Marketers are starting to target the new generation early, which is a smart move. Retail businesses, for example, are offering clothes that are of higher value while offering a wider range of styles.
Social media marketers will have a unique advantage in 2019 because of video platforms, with making it easier to offer personalized customer experiences, which is what customers, regardless of generation, want from businesses.
4- Live Streaming:
Personalized customer experiences matter. Live streaming helps marketers to not just give potential customers an intimate look at what is going on, but to offer a natural call-to-action.
5- User-generated Content:
UGC is content created by unpaid fans of businesses that businesses can use to promote their products. It can come in the form of photos, videos, or memes. This is an extremely useful way of getting customers involved with the business strategy, which, as you can probably guess, leads to a better, overall customer experience.
Social media marketing trends in 2019 are all catered to personalizing the customer experience by putting the customer in charge.