A Capela is a historic chapel converted into a selective hideaway and home for people who see beyond the obvious and are sensitive regarding the understand of mankind. Bobolink was tasked with creating its brand identity following the essence of its unique concept.
The vision of A Capela is for it to be “a home for creative people who look inside.” Therefore, the identity had to follow its original message. We created a simple logo that highlighted its chapel-like look, with an upside down almost “U” that portrayed the “creative people who look inside” aspect of the space.
The art of reinvention
Our portrayal of the brand’s key messages and vision was successful. We then proceeded with creating the rest of its identity and visuals.