Intent

Tata is a street food-style restaurant, open in the heart of Beirut, that targets families, kids and teenagers. It specializes in its new and reinvented potato recipes and sandwiches.  

Idea

We wanted to create a series of potato characters that would represent a usual Beirut based family, in a young and comedic manner, and that would open up for us countless ways to have fun with the identity of the brand and take it further by creating playful and engaging activations both online and on location.