Brokers XP is a leading real estate brokerage firm based in Beirut. BoboLink was hired to revamp its branding and identity.
We started off by revising and recreating the branding strategy through which we were able to come up with ways to completely transform the brand’s identity, and we chose to incorporated colors to cut the very-formal approach by associating a different color code for each sub service.
The art of reinvention
The color coding soon became BXP’s most iconic marketing strategy to date, because it gave the brand a more relatable, approachable, and friendly content.