Intent

Choco Chou is a Paris based chocolatier and chocolate packaging design company. BoboLink was appointed as the agency to create its brand identity.

 

Idea

Choco Chou was a fun and creative concept, which meant we needed to create visuals that could deliver the brand’s key messages: quality, fun, and storytelling. We put together a logo that was simple yet flexible enough to change in different occasions, and used colorful and playful illustrations that would reflect the brand’s exciting identity.

 

The art of reinvention

The chocolate bars can now be found in various stores across Paris, soon to be distributed internationally.