Intent

DBFP is a British hospital that caters to British customers. BoboLink was hired to work on building their corporate identity.

 

Idea

DBFP is not your average hospital, so we really needed to think outside the box. After a lot of experimenting we decided to base the branding on the “psychology of colors” concept, and built an identity around it. We worked on the interior concepts of the hospital with the same ideal. The challenge was to carefully choose colors that would create a positive feel for the customers.

 

The art of reinvention

Customers don’t just visit DBFP for medical reasons, they visit for the experience, and the branding did exactly that. It incorporated this very harmonious feel into a hospital that could bring in a positive and healthy energy.