Intent

Eleven is a renowned hair salon located in one of London’s most luxurious streets. After 10 years of building a notorious reputation, the brand was ready to have a complete revamp.

Idea

A simple and witty play on letters, we created a modern yet timeless logo using the N at the end of the word as a union of two 1s, forming an 11. We also thought of adapting it to make an emblem that would also represent the business and become a signature to the brand.

The art of reinvention

Today, Eleven stands for its capacity to conserve the maturity of the past, while stepping into the trendy future. And that can only be portrayed by a timeless identity that illustrates this fusion of the classic and the modern, of the young and the mature.