Intent

Lebanese fashion designer George Saade appointed BoboLink with the creation and launching of his brand identity. He wanted a simple yet elegant identity that would project his style and the essence of his designs.

 

Idea

Inspired by international designers, renowned Lebanese fashion icon Elie Saab and leading global fashion trends, BoboLink developed a conceptual yet simple concept for Georges Saade’s identity, creating collateral and signage to match the new personality.

 

The art of reinvention