Intent

HI Design is a high-end interior design and architecture firm based in Saudi Arabia. BoboLink was asked to develop its identity before the launching.

 

Idea

Taking on a small twist of words, using “HI” to say “High” (- end), BoboLink created a logo based on pillars that stretch to give out an elongated effect that fits the type of work that the firm carries out: simple yet elegant, credible, and high quality. We went on to create the rest of the corporate identity, from stationary to floor plans and cover page templates.

 

The art of reinvention

Tasteful yet practical, HI Design’s visual identity successfully portrayed the culture of company, and the kind of work that it carries out.