Intent

BoboLink was tasked with handling the creation of established dietitian Mirna Sammour’s corporate identity.

 

Idea

The idea was to have the identity reflect on the nature of the world of nutrition, but with a twist, so we went on to use the traditional measuring tape to design her initials. We then designed the rest of Sammour’s brand identity and basic collateral following through the same concepts and colors as the new logo.

 

The art of reinvention

The new identity introduced a feminine and gentle feel to the idea of nutrition.