Intent

Platforms is the first concept store in Doha, Qatar, and BoboLink was appointed to put together a full fledge brand identity, with a logo, collateral, and the interior design of the store.

 

Idea

Before we come up with suggestions we looked into Platform’s mission statement and the audience that they wished to target, and realized that it had a very modern, into the city kind of feel, so we chose to emphasize exactly that, and gave the store an urban luxurious identity. We created an easily adaptable logo and went for a minimal, classy colors concept.

 

The art of reinvention

The new urban identity gave Platforms, a store with ever-changing projects and events, a timeless elegant fixture.