Intent

Qatar General Insurance and Reinsurance Company came to BoboLink to create its brand identity based on its pre-existing logo and concepts.

 

Idea

The idea was to preserve QCI’s very corporate identity, but at the same time implement changes that would rebrand the company into an approachable and modern concept. We went on to generate a new logo, collateral, web applications, interior design, and did campaign work, using modern and solid designs, at the same time keeping the business feel to it.

 

The art of reinvention

The challenge was to know what to keep and what to enhance, and we were proud with the solid results.