Intent

BoboLink was hired by the International F&B franchise to come up with a campaign that encourages the audience to engage with the brand on social media.

 

Idea

In order to get people to fall in love with the concepts that make up the culture of The Coffee Bean & Tea Leaf, BoboLink designed colorful animations and gifs to introduce the “Sip n’ Read” online.

 

The art of reinvention

The audience responded very positively to the campaign. The Lebanese franchise for The Coffee Bean & Tea Leaf launched its social media for the very first time in 2014 with BoboLink. This was a milestone for the brand in Lebanon, and a huge shift in its marketing strategy. Today, The Coffee Bean & Tea Leaf features engaging layouts and interactive social media activities on its platforms.