Creative agency Bobolink has unveiled its newly redesigned identity, logo and website. This is the company’s second revamp since it first launched back in 2011.
“The creative agency was founded on “catalyzing creative collaborations” between the client, the agency and our partners in Europe”, explained Labib Choufani, CEO of Bobolink. “We wanted an identity that reflects the original and botanical vibes of our office”.
“Following our intuition and basing our redesign on how our clients perceive us, we opted for a sleek new logo with roots in the typeface, something which was missing in the original identity”, Choufani added. The strategy was initiated in-house, with Choufani setting the draft concept and exploring initial ideas. To visually translate the strategy and bring the idea to life, we then collaborated with Kolaps
– our partners in Barcelona. Our aim was clear from the get-go: creating an “organic and lively” identity.
“We joined efforts and held brainstorming sessions in order to convey a clear idea of what we wanted the identity to look like, and Kolaps
helped us concretize our idea,” Choufani stated. “After several trials, we were successful in nailing the execution, and the new logo finally came to life.”
Bobolink did not stop at just the logo. A complete revamp only meant an entire redesign of the website to create a harmonious new identity. The brilliant result reflected the agency’s evolution since 2011. The newly relaunched website now boasts of a fresh color palette, modernized typography, and a cleaner interface”.ref